With less than one month away from Ride for Rainbows 2021, we want to thank our sponsors for supporting our 10th run of this fundraising event. One of the sponsors – KrisShop, Miss Raelene Johnson, Chief Commercial Officer, share their support for children with lifelong illnesses and their families.
When asked what about Club Rainbow (Singapore) strikes out for KrisShop, Miss Johnson responded without hesitation, 'Club Rainbow has a history spanning 30 years. Given the organisation's significant purpose-driven work in Singapore, it is almost impossible for a local entity like KrisShop not to be aware of their contributions in empowering children with chronic illnesses. We are pleased to have the opportunity to work with Club Rainbow, knowing that our partnership can help make a difference, however small.'
Giving back to the community has always been one of the core drivers of their business, and most exemplified through their KrisShop Cares concept store on KrisShop.com. Miss Johnson shared enthusiastically with a smile, 'Given our heart for social causes, we jumped at the opportunity to support Club Rainbow when we heard from our partner, Singapore Airlines, that there was a way that we could do so meaningfully!'
Supporting different community collaborations over the years, Miss Johnson highlighted 'Key criterion that KrisShop has with working with nonprofit organisations is the alignment of values and vision'. She stated 'Integrity is a key value of Club Rainbow that mirrors ours. At KrisShop, we pride ourselves on being honest, transparent and committed to doing what's best for our customers and our company.'. Another one of Club Rainbow's values that resonates strongly with KrisShop is empowering individuals to achieve their full potential - an aspect that KrisShop seeks to accomplish daily with their employees and even partners.
Miss Johnson struck a chord with other local entities when she expressed …
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For Ride for Rainbows 2021, KrisShop is sponsoring a limited edition SIA mahjong set featuring the airline’s iconic batik motif and flight-related elements on the tiles. If you haven't sign up, you have till 26 September to register, qualify and stand a chance to walk away with this limited edition! - https://www.rideforrainbows.org.